Why SMS service is a leading marketing strategy?

SMS (short message service) is an effective marketing strategy that connects businesses to their target customers. It is cost-effective, has a high open rate, and is easy to integrate with other channels, making it one of the most popular communication tools. Additionally, SMS messages have a personal touch, can be easily trackable, and don't require customers to download an app. Therefore, SMS is a great way to keep customers engaged, increase sales, and build strong customer relationships.

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