Web analytics in digital marketing is like a roadmap to understanding your online audience's behavior. It's a way of collecting, measuring, and analyzing web data to understand and optimize web usage. Essentially, it gives us insight into how visitors find and use our websites, helping us make informed business decisions. It's a crucial part of any effective digital marketing strategy as it helps us identify what's working and what needs improvement. For me, it's like having a secret weapon in the competitive digital world.
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