We got a bunch of mails regarding “How to increase Facebook Instant articles eCPM and earnings ?”. So, Today we are going to discuss about on how we can increase Facebook Instant articles eCPM and earnings as well.We all know that being a publisher who are using adsense were struggling for CPC (cost per click) on our accounts nowadays.At the same time Facebook had introduced Facebook Audience Network that gives a decent eCPM for publishers.
We all know that Facebook is an good source of traffic. So that a publisher can gain better eCPM in Facebook instant articles with good amount of targeted traffic from different countries with good number of eCPM. Example: First tier countries like USA,UK,Canada.Even though there is enough eCPM, Some publishers can’t earn a good amount of earning due to low CTR (Click through rate) and traffic.The CTR and eCPM’s are co-related for good earnings of a publisher.
An Facebook Instant article publisher can increase the CTR (click through rate) by following ways :
1.Proper placement of Advertisements in Instant article post (Facebook Audience Network Ads)
Facebook Instant articles place the advertisements in between the articles automatically by Auto placements.But usually the ads were placed on the bottom of the article that leads to low click through rate (CTR).This issue can be resolved by placing the advertisements manually.I’ll show you how we can place the advertisements manually in an Facebook Instant article bypassing the Facebook auto placements of ads.
Step 1 : Go to the Production articles tab on Instant articles in the Facebook page and click on the “Edit” button on an article.
Step 2 : Remove the meta tag for Facebook’s automatic ad placement.
Step 3 : Cut/Remove the advertisement code before the header close () as show in the image below.
Step 4 : Paste the Ad code in between the paragraphs in the article and click Save button.
Note : Your first paragraph of your article should have a minimum of 50 words to place an ad in between two paragraphs.
2. Placement of Recirculation units in the related posts.
Facebook had introduced these type of ad units as recirculation unites to engage the regular Instant article readers.The placement of an ad unit on the related posts can leads to advertisement clicks and impressions.I’ll show how to place recirculation units on an article.
Step 1 : Go to the Production articles tab on Instant articles in the Facebook page and click on the “Edit” button on an article.
Step 2 : Add the meta tag given below on your Facebook Instant Article.
Note : Replace YOUR-PLACEMENT-ID with your id. (Image shown below)
These two guides can help you out to improve your Facebook eCPM and earnings as well. These two factors and the quality of the traffic on your article will reflect on your eCPM. Hope this detailed guide helps you out. Do share to others.
Comments
comments
Very Detail.
Btw, Is it okay with FB tos ? my friend just banned from IA i dont know why, but may be he publish to much bombastic articles
Regards,
Sinyo
Yes…we do tutorials and guides only with complying the TOS of Facebook.
Hope this might helps for your friend. 🙂 https://instantarticles.in/fix-you-have-lost-access-to-instant-articles-solution/
If we remove Automatic placement, so we can only place 1 code for 350 word article?
from facebook:
Manual Placement
To disable any automatic placement of ads within your article, use a element with the property attribute set to fb:use_automatic_ad_placement and content set to false. Define the Ad elements within the body of your article at the specific positions at which they should be rendered.
Note: You may only have one ad for every 350 words. If your article consists primarily of images or media, ads must not exceed 15% of the content.
what if 400 words article? still 1 ads?
or if 200 words? no ads for it?
The other way to “keep” visitor is placing related post just before the last paragraph right?
Thanks
After doing this ads are not showing in the post anymore.Can you help me ?
Hey mate,
I would like to know other ways to increase the eCPM as you have talked only about the basic ad placement. Also, do you have an article related to the current eCPM that IA is providing for the first tier countries and for India?
Thanks.
Superb Information..Thanks for Sharing the Article
How can i get money generated by instant articles to my acount
its still very low in country like India 🙁
Hi Author,
Thanks for this. When the IA is long enough I noticed multiple ad placements will be auto-inserted in within the body of the text. Will this edit of the code still enhance eCPM and click rates?
thanks for the tutorial. by the way, from my experience fb auto placement already put the ads between paragraph.
Simplest solution: Ban the low paying countries!