Social media has become an important tool for digital marketing, allowing businesses to reach customers and spread their message more effectively than ever before. It provides an interactive platform to engage with customers, build relationships, and create a sense of community. It also allows businesses to target specific audiences and tailor their message to the specific needs of those audiences. Additionally, it is a great way to track customer engagement and measure the effectiveness of campaigns. Ultimately, social media provides businesses with the opportunity to reach more customers and create greater awareness of their brand.
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