If you’re using AdWords or AdSense you must have heard about an emerging practice in the underworld of computing called “click fraud”. But what exactly is click fraud and how is it accomplished? Well AdSense uses a payment mechanism that awards a certain amount of money to a publisher (someone who holds an AdSense banner …
Undoubtedly, you’ve heard about Google’s AdSense and you are thinking about giving it a go. But is it really worth placing an AdSense banner on your site? The answer is a definite yes. You could always have some other banner on your site, or even use some search of affiliate ad program and that would …
AdSense is an easy program to grasp: it’s a great form of an advertising bringing a lot of benefits to every person in the chain. And of course, seeing the results it can have on a business (and a publisher) people encourage this form of publicity. For the browsing audience this is probably the most …
Ever since Google came up with the master idea that is AdSense, the web has transformed in a variety of ways no one would have ever suspected. Some of these are good changes others aren’t. This is a small exploration of how a brilliant marketing scheme has taken the web by storm. It deals with …
If you look at the Internet a few years back, you’ll see that advertising was done in a way that was very similar to other types of media like television, or actually, more like what you see in a newspaper. You’d enter a site, and in some location you’d get to see a banner (often …