Role of industrial designer in increasing the marketability of a product.

29/03/2012 | Author: SethKennison | Posted in Business

What most products being introduced into the market lack today is creativity and features that make them unique and different from other products. Creativity is crucial in marketing a product and only a good industrial design services firm who has years of expertise in the marketing field can help you sell your product in the market and make the customers demand more of it. A device needs to be both visually attractive and feature rich for a customer to purchase it. The design rights of the device will go for the company or developer who designed the product because of the hard work they put in to make the product a success. Such legal rights make it possible for the owner to create content articles for which your design can be put on or perhaps when the design might be embodied.

The person or company who has the legal rights to the design is legally allowed to produce, develop and market any item to which the design has been applied. By chance if another firm finds the design attractive and wants to make use of it, they should have the legal authorization of the company or person who developed the design. If anybody tries to copy the design without such authorization, the owner of the design is capable of taking legal action against them. So it is necessary that you protect your designs by taking the registering it under copyrights act. As the visual attractiveness of your product could figure out your customer’s preference an industrial design contributes industrial benefits to a product.

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Author: SethKennison

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